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chapter 14 - Coggle Diagram
chapter 14
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Market Selection
market concentration: the strategy a company uses when it exports to a small number of markets or just one key market and then slowly expands to
export to new countries
market spreading: a marketing strategy of growing exports in many different markets simultaneously and rapidly expanding to new markets
Export Entry Modes
direct exporting: also called export marketing, a system in which the producer or supplier is responsible for marketing to foreign buyers
indirect exporting: also called export selling, a system in which the manufacturer sells the product to intermediaries who then handle the foreign
selling of the product
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