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Macro-environment analysis - Coggle Diagram
Macro-environment analysis
Analysis of the macro environment
Social
Technological
Economic
Ecological
Legal
Political
Layers of the Business Environment
Competitors/market
Industry/sector
Organization
Macroenvironment
Scenario analysis
Forecasting
Range forecasting
Alternative futures
Single point forecast
Non-Market
Trade unions
Goverment
NGOs
Market
Customers
Suppliers
Competitors
Drivers of Change
Social changes
Personal Disposable Income
Customer Behaviour