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Packaging - AT1 Research and Planning - Coggle Diagram
Packaging - AT1 Research and Planning
Due Date
Week 8 (Sun 4th Sep)
Outcomes
Selection of packaging construction style to use for ATs 2 and 3
2 hand drawn, annotated concepts for possible packaging designs
Plan for refining and adjusting designs for AT2 based on feedback
Technical Specifications
Size:
Dependent on selected packaging construction style
Colour mode:
CMYK
Bleed:
3mm outside cut line
Resolution:
300DPI
Process: Part 1 (Research)
1.1
Participate in Understanding Packaging workshop and:
1.1 a)
Evaluate how existing packaging works
1.1 b)
Identify legal requirements that apply to different areas of packaging
1.1 c)
Identify the elements that stand out on existing packaging (include photographs)
1.1 d)
Research and document 3 existing, creative and innovative packaging designs
1.1 e)
Discuss current trends and techniques in the packaging industry
1.1 f)
Identify current and/or emerging studios and/or designers
1.2
Select a company brief and confirm its objectives
1.3
Document technical specifications of chosen brief and evaluate their potential effects on and risks to 2D and 3D design
1.4
Create a schedule to help manage time across AT1, 2 and 3. Include mentions of other people who will be involved (client, teacher, peers, printer, etc)
1.5
Research competitors of selected company and evaluate effectiveness of their packaging designs
1.6
Use critical and creative thinking techniques to identify:
1.6 a)
The company details
1.6 b)
The product range
1.6 c)
The product name
1.6 d)
How the packaging will fulfil the 3 Ps and 1 T
1.6 e)
The legal information required to package this particular product range
1.6 f)
The other design elements that will be included on the packaging
1.6 g)
The processes, technologies and materials that could be utilised to create the packaging
1.6 h)
The design and printing trends that could influence the packaging design
1.7
Research and brainstorm 3 possible construction styles for packaging
1,8
Based on researched construction styles, research possible substrates, their functionality, sustainability and associated costs
1.9
Prototype researched construction styles and show/explain how they would function when used commercially
1.10
Choose 1 construction style using self-evaluation and feedback from peers
Process: Part 2 (Planning)
2.1
Set up a net based on selected construction style and dimensions
2.2
Print 2 copies of net to use for experimentation with hand drawn designs
2.2 a)
Hand draw 2 possible designs
2.2 b)
Annotate designs with comments about layouts
2.2 c)
In generating possible designs, consider new and different approaches to layout, type and graphics. Make selections regarding typography, document and explain.
Process: Part 3 (Critique)
3.1
Gather feedback through participation in class critique
3.2
Document feedback
3.3
Document planned refinements and adjustments to designs based on feedback