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Market Research - Coggle Diagram
Market Research
Gather demographic information to better understand opportunities and limitations for gaining customers. This could include population data on age, wealth, family, interests, or anything else that’s relevant for your business.
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Set SMART Goals
Set specific goals. Create clear and defined objectives for the campaign. To do so, you can add a statistical value to the statement, like pledging to expand the number of emails the team sends per day by 15%.
Decide how to measure your goals. Choose what performance benchmarks you want to use for your objectives. For instance, you can calculate if there's a significant change in customer response to the emails sent in the campaign.
Check that your goals are achievable. Use reliable data to assess your objectives and determine how attainable they are. To do so, you can study statistical information from a previous campaign to learn how the team maintains its email quota.
Evaluate if your goals are realistic. Have the team verify whether their current strategies can best help them achieve the objectives for the email campaign. You can also devise new protocols if necessary.
Determine the timeline of your process. Create an actionable timeline that aligns with the size of your goals. You can also set short- or long-term objectives to better prioritize your steps.
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