Please enable JavaScript.

Coggle requires JavaScript to display documents.

Toys 'R' Us - Coggle Diagram

- - - - Toys 'R' Us could have had better contingencies in place for if going private was to fail or lead to the company's downfall. They could have also better and more widely considered the political climate in terms of overseas deals, trade restrictions and Brexit
- - - - Toys 'R' Us needed to have better scenario planning for global issues that might impede brick and mortar sales. A stronger attempt to stay afloat amidst e-commerce giants might have mitigated the financial impact of covid-19
- - - - Toys 'R' Us could have focussed more strongly on social trends in order to keep up with the current materialistic desires of consumers. More positive social media marketing to revive the brand might have helped shift the collective from pity to concern.
- - - - The company could have increased their media outreach and been more dynamic in their approach to the collective shift to online.
        
        The company could also have considered the shift from traditional materialistic toys, to technological toys (tablets, e-learning, interaction, video games, computers). Competing in an oversaturated market such as toys meant that Toys 'R' Us had to go up against department stores like Target, Walmart etc who have the advantage of selling other things. The company could have remodelled themselves and rebranded themselves as a tech store to spark a fresh, innovative take in a stagnant industry.
- - - - Toys 'R' Us could have woven climate change into their brand ethos. Perhaps marketing to the public indoor/outdoor toys as appropriate, or demonstrating a commitment to reducing material waste may have set them on a different trajectory in their dying years.