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AT1_Advertising_Campaign - Coggle Diagram
AT1_Advertising_Campaign
AIM
Create advertising materials for a service
Create 2 print advertisements and 2 online advertisements
Respond to a provided brief
Research: Business, product/service, target audience, competitors, previous marketing avenues, new media advertising/innovations
Create a consistent style to run across all advertisements while conforming to style guide requirements
Evaluate the brief: objectives, target audience, competitors, schedule, budget, deliverables, platform specifications, legal requirements, policies and procedures, client business, market trends
Unpack market trends through a mood board
Develop 2 concepts to apply to the campaign and include all relevant information about them
Follow WHS procedures when working on a computer or with materials
DUE DATE
Week 9
WHAT TO SUBMIT
Naming convention
Digital_Communication_AT1_YourName
EVD in PDF (smallest file size)
2 completed print advertisements, correct specifications
2 completed online advertisements, correct specifications
TECH SPECS
Print ads
Size dependent on specifications sheet
Vector graphics: Adobe Illustrator (.ai files)
Raster graphics: Adobe Photoshop (.psd or .tiff files)
Page layout: Adobe InDesign packaged folder containing links and fonts, Adobe InDesign + .idml files + PDF
Colour mode: CMYK
Output: Press ready PDF, trim marks (printing), bleed
Online ads
Format: correct dimensions of chosen platform
Correct file size for optimum download
Colour mode: RGB
Output: suitable file format for selected platform