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MY NICHE = Creative Branding for BIPOC Founders - Coggle Diagram
MY NICHE = Creative Branding for BIPOC Founders
Branding for...
Creatives
Solopreneurs/Small Teams
Mina / Cutesy Place
Hassaan / Photographer
Shahnaz Ahsan / Writer
The Brown Bronte / Book Blogger
Shaana's Bakery / Small Business
Shivaangee / Artist
What is included in Branding?
Brand Development
Brand Design (Design)
Brand Messaging (Copywriting)
Brand Positioning (Strategy)
Platforms
Pricing
Social Media Strategy
Pain Points
Not being clear on PIYA formula
Not knowing how to use social media
Not knowing what to post
Not knowing how to create content
Not having time to learn or execute
Not seeing results and wanting to give up
Feeling self conscious/lack of confidence
CONTENT PILLARS
Brand Strategy Tips & Tutorials
How brand planning the PIYA way makes everything easier
Mindset & Motivation:
Anyone can do this on their own terms, as long as they have the guidance and support (from PIYA Media)
Brand Building through Content Marketing
Moodboards & Keywords
Fonts and Typeface
Design & Images
Asserting individuality
Clean Copy
Values & Purpose
Content to build brand
Promoting brand on social media
Organic Content
Paid Ads
Partnerships
Word of Mouth/UGC
PR/Media Mentions
SEO
PAIN POINTS