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Unit 8 : Strategy, Review, Evaluation and Control - Coggle Diagram
Unit 8 : Strategy, Review, Evaluation and Control
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The Balance Scorecard
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If customer want low price & high service might conflict with shareholders' desire of high return on their investment.
It is an approach to strategy evaluation which aims to balance long term with short-term concerns, to balance financial with non-financial concerns and to balance internal with external concerns.
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Contingency Planning
E.g. :
If demand for new product exceed plans, what action to meet the higher demand ?
If certain disasters occurs, what actions should our firm take ?
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If new technological advancement makes new product obsolete sooner than expected. What actions should take ?
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