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Fusion Map To Money, Laws, Excellence, Get The Meeting, New, Motivation,…
Fusion Map To Money
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Best Questions to ask
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Inbound vs. outbound
Inbound
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If this problem was fixed, how would it reflect on you?
Is this a 2022/23 issue, or whenever you get to it
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Besides maybe a global pandemic :smiley: Was there a trigger event that took place that prompted you to reach out?
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Research
“if we were to work together and in “x” months time, sit down and have the partnership be a success.. What things would have needed to happen? What does success look like to you?
This seems like a very important issue to you personally. May I ask what it would mean for you and those on your team if this issue is not resolved?
If the problem you have described is not resolved, how will it impact your organization’s
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You buy the hurricane insurance before your house gets flattened, not after, how is your CEO going to react if you didn't purchase hurricane insurance?
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Call Flow
Rapport
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Work Anniversary, weather, them
Introductions
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Working with prospective, large enterprise organizations, often global on their risk or resilience journey and evaluating the appropriate technology partner
Like to know a little more about you and your role, what had prompted you to reach out and what you're looking to accomplish
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Questions they are going to ask us, and answers
Product Related
If I already have salesforce, can I install in my own instance
That the fusion FFS is installed on its own unique Salesforce instance and you only contract with us we maintain the relationship with the back end with Salesforce. And it's a unique dedicated instance the fact that you are also a Salesforce shop today is great. that'll that'll help approve the platform with your IT group. But also one of the other merits is that your users will be familiar with the user experience in the navigation and the look and feel essentially of it because it is underpinned by Salesforce.
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Post Call Review
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Grade myself A,B,C
A: Talked about the problem, Implications of not doing it, Next step on the calendar is accepted
B - curious to interest, not sure about next meeting
C - missed it, more educational and ballpark pricing
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Laws
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You know how to sell, but your prospect does not know how to buy
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Get The Meeting
Steps
Compliment
Them
Job
New - Congrats on the new gig, looks like a smart move!
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Anniversary Congrats on your recent X year anniversary - looks like you're doing big things over there
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New
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Ramping
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New to industry
Podcasts, books, and customer interviews
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Context
Territory = New Logo, $5b+ Rev
Industries - Not Finserv, insurance, software, telecom or manufacturing Everything Else
Utilities, Retail, Business Services, Education, Healthcare
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SaaS - Business Continuity, ITDR, Crisis/Incident Mgmt., Risk Management, Third Party Risk Management
Typical Process
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Work with Practitioners, Leadership rarely involved until end
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