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Player developement - Coggle Diagram
Player developement
LS4: Player Development And Teaching Business
Treat teaching as a business
Duty to the game
Make a lot of money
Facilitates fail to see the importance
Trickle down effect
Track both direct and indirect revenues due to teaching
Revenue is relatively low compared to rest of facility
Developing a teaching business plan
Teachers must be business educated
business goals tie closely to the mission goals of the facility
PGA busines model
define the business
Brief mission statement
ned to be in syn with facilities mission
Assess the current state of the business
do a SWOT analysis
do an annual evaluation
understand market conditions
know the demographics
know the competitors
know other recreational sports are competitors too
develope business goals
prepare financial forecasts
revenue
expenses
profits
monitor performance
Promoting the teaching business
convey a message to attract customers
features
benefits
remember sell to the management why your teaching is a benefit to them
RetailTribe
Promotion guidelines for the teaching staff
know your customers
products
competition
why people buy
selling an activity
commit to service
superior instruction
compete
care
improve
have a business card
Other options
create a website
use apps
create professional signs
reach out to groups
give demonstrations
promotional tracking
ask where the student heard about the program
Strengthening customer relations
provide excellent results
use the PGA customer relations model :
the PGA experiance
interaction strategies
interpersonal skills
positive engagement routines
resources
systems
staffing
Creating a teaching team
requires motivated instructors
Desirable traits and skills
strong ability to build relationships
put people at ease
LS3: Implementing player development programs
Usually carried out in a group format
Schedule activities
Create a budget for each offering
All expenses and wages
Trade-offs might need to be made (more teachers or more students)
Promote the programs
Key to accomplish objectives
Use the internet
Staff has to be enthusiastic about it too
Register and track participants
Make a registering system easy for staff and participants
Must have a proper register form
Staff must be trained
Ask promotional questions
Follow up with students
Use a computer based system to help follow ups (CRM)
Acquire golfer profiles
Gather info from conversation
Run the programs
Rarely anything goes according to plan
Use checklist
Proper group instructions
Don’t pick a favorite
Organize
Self help aids
Have a helper
Buddy system
Simple instructions
Have fun
Help participants stay involved
Ultimate goal, to keep people in the game
Reiterate That learning golf is a process
Phase 4: Evaluate Program Effectiveness
Participation
Gather info on customer profiles
Perform interviews
Financial performance
Budget tracking
Revenues
Profits
Expenses
Customer satisfaction
All feedback is valuable
Use surveys
Ask the players about their spending habits
Making modifications
Base it off results
Class size
Fees
Number of employees
Sales goods
LS2: Successful player development programs
Player development
Varied program of instruction and services for different types of golfers
Elements of effective player development programs
Orientation to the game
Educate
Make comfortable
Provide direction
Easily accessible
Instruction
Offer variety
All aspects of the game
Multiple services
Instructor is factor if fail or succeed
Organized practice and play
Must make it convienent
Competition for time
Adults are busy
Player development process
Create overall design
Study the market
Know your customers
8 golfer types
Clubhouse
Hooked-on-value
Chargers
On-the-fence
Junior leaguers
time to play
stressed but serious
Least comitted
Categorize the types of people that play golf
SWOT analysis
Pga business model
Get feedback
Assess the competition
Program needs to be cost effective and profitable
Develope specific programs
Utilize the facility
Offer a variety of times, location, skill level, etc
Beginners
Transition to play
Attraction/orientation
Basic skill development
Advanced golfers
Loyalty programs
Tournaments
Programs for golfer segments ( types of golfers)
Senior programs
Have the time and money
Must cater to their DIFFERENT needs
Junior programs
Reach out to the youth from community
Drive, Chip and Putt
Barriers
Time
Experiance
Daycare
Cost
Advertisement
Pace of play
3.implement the programs
4.evaluate program effectiveness