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Dog walking - Coggle Diagram
Dog walking
Product Features
Lots of different types of dog leads depending on what the dog is used to
Organic treats that are not unhealthy for the dogs
A travelling dog walking business
Target market
Older people
As they may not be able to walk the dogs themselves
Need extra help and support in walking their dog
People who work lots
Might not have time to walk their own dogs
Could be too tired at the end of work to walk the dog
People who are unable to walk their dogs
Might be ill
Do not have time to walk them
Unique selling point
A dog van which can travel a 10 mile radius if the dog doesn't live local
People will not need to bring their dog to me as it can be collected
The owners will not need to provide any treats, leads or other things needed for the walks
If they do not have enough equipment it will be provided
I will be able to travel to get the dogs if they do not live close by
Marketing
Social media marketing
Facebook
Targets the older generation
Tiktok
Targets the younger generation
Will tell parents and carers about the service
Instagram
Stories and posts advertising
Posters and billboards in busy areas
Attract the attention of people walking past
Needs to be bright and eye catching
Easy to read if walking by quickly
Resources
Financial resources
Savings
May need more in order to start a new business
Already have £5000
Wages
Have to be paid on time
Good pay is important in motivating staff
Loans
Need a business plan
Will need to be paid off
Interest rates will fluctuate
Funding
Donations
Physical resources
Dog leads
Dog treats
Poo bags
Resources
Human resources
Uniform
Warm and cool clothes for different weathers
Doesn't show up dirt to much
Dark colours
Staff
Need training in dogs
The right skills
Need enough staff members to walk all of the dogs
Skills
Communication and marketing skills
Finical
Customer experience
Personal resources
Mobile phone
For communicating with customers
Laptop
Sending emails
Online banking
Creating online advertisment