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:<3:Hollywood Made In China :<3:, "cultural trade deficit"…
:<3:
Hollywood Made In China
:<3:
Hollywood
Sino-US collaborations to expand the US' international influence.
Marketing accounts for 50% of the project's budget.
Brand identity.
Merchandise
Theme parks
Dinseyland's Shanghai resort in China.
Licensing
Transformers 4
DreamWorks Oriental Studio
"Chinese Dream"
"Dream factory"
Change the perception to one that rivals Hollywood's.
China
Chinese (film) market
Chinese box office is essential for recuperating costs of global blockbuster production.
Will overtake the US' film market.
"cultural trade deficit".
China's lack of influence on global commercial culture.
Chinawood
Merely an "assembly factory".
"Made in China"