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Red Box - Coggle Diagram
Red Box
Making decision for business of RED BOX (Blue Buddy)
Opponent
Purple Player
YEar 39
Action
Year 40
Invest in improve product for next period
Console Power (Sophistication of Gaming Experience)
Controller Sophistication
Yellow Console
Situation
Year 39
Action
Year 40
YEar 39
Announce: Launch new console for next period
Console Power (Sophistication of Gaming Experience)
Controller Sophistication
Shiny Station
YEar 39
Year 40
MArket information
Product + Marketing
Segment tation
Distribution Coverage
Territory
Roundland
StarLand
Company situation
Year: 39-40
Revenue
Decrese: 954- 926
Share Price index
Decrease: 1036-1000
EBIT
Decrease: 394-366
Market share
Same: 22%
Production
Year: 39-40
Production products = Sold products
Production Dept nego successfully to reduce COGS (Year 40)
Budget
Year 40: 195 Mil
Year 41: 203 Mil
YEar 39
Market share: %U/%$
25.6% / 35.4%
Target: 203 Mil of console sales