But an integrated marketing strategy, when deployed correctly, can also reduce the amount you need to spend on marketing to begin with. If your organic and “free” marketing tactics are appropriately supporting PPC ads, for example, you get a lot more bang for every buck. And if you’ve done the research and combined intelligent use of data with paid marketing techniques, you can more clearly target your audience with ads rather than paying for sweeping campaigns that include a lot of waste.
Plus, if you’re struggling to find good people with the right experience to execute a multichannel digital marketing campaign internally, you may be spending more on recruiting and hiring than you have to. When you work with an outside agency that already has the experience you need, you can do a lot more with less in the marketing department, which means your spend goes toward performance instead of training, hiring and rehiring.