Spotify SWOT 
Opportunities
Threats
Weaknesses
Strengths (Competencies)
Wide reach and easy accessibility of media streaming services based on technological benefits
Demand-side economies of scale for music streaming and related services
Strong brand based on service popularity
Dependence on Internet connectivity and its issues in various markets around the world
Dependence on other technology companies, including some competitors
Payment agreements with rights holders
Imitable business model involving computing systems and online service provision
Potential growth and expansion in new music streaming markets
Growth through new partnerships with mobile device manufacturers and other firms
Diversification of online services to include new or different products for the same or new target market and market segments
Legal disputes and challenges
Competition with major technology companies
Criticisms from artists and other stakeholders
Direct investment in singers, conductors, composers to compose that song instead of going through the company to buy the copyright
Link carriers popular in intrusive markets create private secure network links with that carrier
Create your own website and can be downloaded on it with special offers when you download from the homepage
The huge song collection and the brand's popularity help protect the company's music streaming business from the effects of imitation.
The worldwide trend of improving connectivity reduces the negative impact of this weakness.