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Introducing Digital Marketing - Coggle Diagram
Introducing Digital Marketing
Main Topics:
How digital marketing has transformed marketing
What are digital and multichannel marketing
Introduction to digital marketing strategy
Introduction to digital marketing communications
Digital marketing is about
Audiences
Digital devices
Digital platforms
Digital media
Digital data
Digital technology
Digital marketing can be defined as:
Achieving marketing objectives through applying digital media data and technology
Key considerations:
Key features of digital marketing strategy
Applications of digital marketing
Benefits of digital marketing
Summary of organisations challenges in digital marketing
Strategy
Structure
Systems
Staff
Style
Skills
Superordinate goals