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Estimate market size of bubble gum market in the US in a year, what is…
Estimate market size of bubble gum
market in the US in a year
no of pieces sold
no of consumers
total population
about 300m or 320m
penetration rate of
bubble gum
70%
Assumption:
-not many people don't chew gums
-teens and kids chew more
-70% of the population chews gum - is a safe bet
210M
Av. yearly consumption
per consumer
1 pack or
10 pieces
200 packs (2000 pieces)
Assumptions:
-frequent consumers: 3 packs/weekly
-low consumers like me: 1 pack weekly
weeks in a year: 50
price per piece
$0.7 cents/pack
$0.07/piece
Assumption:
Premium brand: $1/piece
non-premium brands: 47 cents
av of 50&20 =35cents
$73.5
$
29.4B
what is the size of the mattress market in Brazil
Price per matress
Assumption:
household use av of queen bed
orthopedic mattress: 450
regular mattress: 350
av: $400
no of mattresses sold
pop of brazil
210M
av. consumption rate/household
Assumption:
-singles: 1mattress
-families: 4 mattresses
av mattress/household: 2.5
No of households in brazil
210/3 = 70
70M x 2 =140M
$56B
what is the size of the mattress market in Brazil
no of mattresses sold
no of beds in use
no of pple who use beds
population of brazil
200M
penetration rate of beds
Assumption:
very poor people won't have mattresses or won't change at all
5% of pop id below poverty line
95%
200m - 5%
beds per person
50% are in stable relationships so 1/2 a bed
50% have one bed
total: 75%
0.75
replacement rate + growth rate
replaced: those that had beds and want to change
new beds for people who didnt have beds or were newly born
26%
Price per matress
Considerations:
foam single beds: 100
foam double beds: 200
spring: 200
$160
$56B
How many personal trainers are there in London?
no of gyms
no of areas in london
buiness areas
30%
residential
70%
50
no of gym per area
no of street/ area
20 streets/area
1 gym
20
1000
no of trainers/gym
big gyms: 3 trainners
small gyms: 1
av:2
50% of trainers work in 2 gyms
500
replacement
1/av lifetime of mattress
1/4 years
growth
change in pop: 1%
+