Please enable JavaScript.
Coggle requires JavaScript to display documents.
Ryanair - Coggle Diagram
Ryanair
-
Ryanair’s strategy
Fare and route policy
Ryanair’s key selling point has been low fares designed to stimulate demand, particularly from fare-conscious leisure and business travellers.
Consistent with the budget model, Ryanair’s routes are
point-to-point only.
In response to an operating environment characterised by high fuel prices, typically lower seasonal yields and higher airport charges and/or taxes, Ryanair has adopted a policy of grounding a portion of its fleet during the winter months.
-
Ancillary revenues
Over the years, ancillary revenue initiatives were constantly being introduced to raise extra revenue. It was the first airline to charge for check-in luggage and in-flight food and beverages.
Ryanair provides various ancillary services, including
in-flight beverage, food and merchandise, console entertainment sales and internet-related services.
-
Safety and maintenance
Ryanair has always been conscious of safety as a critical factor, and that any safety-related harmful incidents on Ryanair or other budget carrier could adversely
affect its business.
Ryanair carries out routine maintenance of its Boeing fleet, but contracts out overhaul engine and component services to third parties.
Overview of Ryanair
Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger services between Ireland and the UK, as an alternative to then state monopoly airline, Aer Lingus.
Its fight to survive in the early 1990s saw the airline transformed to become Europe’s first low-fares, no frills carrier, built on the model of Southwest Airlines, the successful US operator.
-
induction
Ryanair, the first and largest budget airline in Europe, has enjoyed remarkable growth and success, based on a rigorously applied low-cost business model, with robust operating and financial performance even during the financial recession.
In November 2014, CEO Michael O’Leary predicted a full year 2016 profit growth of 20 per cent. Ryanair shares had closed at a record high of €14.66. Customer traffic for the summer was over 30 million, with an average load factor of 95 per cent and over 90 per cent punctuality.
-
AGB phase 2
Ryanair unveiled the second phase of its AGB plan with an eightpoint Customer Charter, emphasising its new image:
-
-
-
-
-
-
-
-
Ryanair also announced a series of initiatives to be rolled out over the second year of the AGB programme, with a range of improved services, fee reductions and exciting digital developments to be introduced over the coming year. These included:
New aircraft interiors, new seats with more leg room
and new cabin crew uniforms.
Lower airport check-in fees, missed departure fees
and a new flight cancellation option.
-
A new destination content service, featuring customer
reviews.
A personalised Ryanair.com website with up to 100
versions of the homepage and personalised promotional emails with customer-specific tailored offers.
-
Improved in-flight menus with more healthy meal choices
and a hot breakfast pre-order service on key routes.
Faster mobile apps, an improved Ryanair.com desktop and an enhanced ‘My Ryanair’ customer registration system.
-
-