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The Roles of Branding in Creating Competitive Advantages - Coggle Diagram
The Roles of Branding in Creating Competitive Advantages
component of branding
brand
strong brand
meaningful
different
salient
branding
types
corporate branding
stable
variety sector
overall messaging
product branding
end consumer
given sector (vertical)
narrow messaging
importance
provides good reputation
acquires customers easily
increases the profitability
increase business value
helps in facing competition
increases productivity of employess
provides distinguished identity
promotes advertising
supports business during crisis
increases the pride of employess
ways to do
purpose (vision statement)
helps maintain focus
encourages quality
instils responsibility in employess
provokes creativity and spontaneity
gives energy for company's surviving
fosters enthusiasm amongst staff
mission statement
why the organization exists?
what the organization's overall goal is?
what kind of product or service does it offer?
who are its primary customers?
where does he operater, or in order words, what part of the world is its service restrained to?
product
definition of competitive advantages
ability competitor cannot match
sustainable/durable
competition
customer
pay a little more
drive a little farther
wait a little bit longer
value
personalization
experience
workspace experience
in-store experience
scale
design
price
technology
speed of delivery
speed of market
customer service
better than competitor