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Top line strat targets - Coggle Diagram

- - - - Customer lists
      - Details asset groups
        
        Improve video content within asset groups
  - - - Main focus and brief - new customer acquisiton
        
        Start £10k spend escalate up
  - - - Russian and E Europ shops UK
      - Holland and Barrett
      - Health food shops
      - Other health foods?
    - - Ideal customer: ex london smallish size
    - - Weddings etc
      - Private chefs
      - Customer segmentation across the database
  - - - money back guarentee
      - Trust and credibility above the fold
      - Reference to + 99% on time delivery rate
  - - - Frozen better than fresh
        
        Super market comparison
        
        Contagious idea spreading
      - fresh vs frozen sheet in their parcel. 2 one for them, one for their friend to share the idea
      - Free gift in first parcels
  - - - Lead to customer interviews
      - What are they buying?
      - Where do they live?
      - What jobs do they do?
    - - University expats
- - - - flow based on this to remind them when it will renew or if they haven't used premium delivery in a while.
  - - - What's the right offer?
        
        Offer architecture
    - - bulk buy follow up for regular consumption
  - - - Step 2 - fish box
        
        Step 3 meal kit
  - - - 1st order, 2nd order to be come repeat and resurrection of lapsed customers
- - - - Shur
  - - - Stock through put
      - Higher AOV
      - Ideas: sushi, tins, new customer bundle etc
      - More ambient additons and fish and sauce etc