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Capital of Culture TV advert - Coggle Diagram
Capital of Culture TV advert
Target audience
Age
18+
Gender
All genders
Location
Liverpool and surrounding areas.
Income
Wide range of spending power
Ethnicity
All ethnicities
Purpose
To promote the landmarks in the city and the cultural diversity of it, help realise how much there is to do just on the doorstep of people living in Liverpool and the potential of that.
Personnel needed
Sound crew
Edit and cut the voice over to keep the downtime out and all of the pauses the voice over actor takes.
Voice overs
To be able to talk over price and history of the things that are being promoted in the adverts.
Timescales
Complete within 6 months
Legal and Ethical issues
Make sure the advert is not misleading and does not cause any widespread harm or offence, if containing any content deemed inappropriate for younger audiences, schedule accordingly.
Trying to get permission to use older videos of these attractions throughout history to use.
May not have legal issues if photographs are taken by own personnel, however may need to wait until unknown people are out of the shot as it would be hard to chase them down to ask for permission to be in the image.
Health and safety requirements
Slips and trips
Make sure electrical equipment is safe
Assign a health and safety rep
Make sure photographs are not taken from a dangerous height if taken.