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Unpacking the Brief - Coggle Diagram
Unpacking the Brief
Research
unpack the assessment
research location branding
key people in branding & their roles
design trends
research your selected location
Planning and Producing concepts
document any current branding
answer key questions/describe why you're branding
mood board
creative and critical thinking techniques
25 logo concept thumbnails
get feedback
create initial designs for all deliverables, feedback
describe elements and principles of the designs
Production / Presentation
digitally develop logos and deliverables
discuss technical, legal and business requirements
prepare print ready, industry standard files
prepare digital presentation
Rationale / Evaluation
write a rationale covering all questions/statements