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Why are we creating this brand?
Stylist/Owner Pain Points?
How is the Brand Different than Pulp?
How is the Product Different than Pulp?
Naming
Fun
Edgy
Unique
Artist
wild
risky
thrill
atomic
ride or die
create
unusual
simulation
dimension
verse
obscure
paradox
life form
paint
dirty
craft
color
line
shape
rhythm
pattern
invade
indie
slowburn
Energy
Turbo
Louder
Sunshine
hello
Sustainability
Signal
vision
Artist Owned
Crowdfunding
Security Token Offering
🚩 If investors income OR assets is less than 107k then they can only invest $2200 or 5% of the lesser of the investors annual income or net worth. (so if net worth is $0 or negative due to debt?)
If net worth and income are more than 107k they can invest up to 10% of the value of the lesser of the two.
❗ Issuers may rely on the efforts of the intermediary to determine that the aggregate amount of securities purchased by an investor does not cause the investor to exceed the investment limits, so long as the issuer does not have knowledge that the investor would exceed the investment limits as a result of purchasing securities in the issuer’s offering.
Meaning: It's the platforms responsibility to make sure investors are not violating those limits.
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Reg A+
Higher raises are possible, but more legal red tape.
Reporting requirements: Annual reports, semi-annual reports, event reports.
🚩 Costs: upward of 50-100k
Time to market is unknown because for 1-A must be filed with SEC who needs to comment, and issuer must resolve comments. Online comments suggest potentially 16-20 weeks. 🚩
Tier 2
Tier 2 allows for annual offerings up to $75 million, and no more than $15 million of offers may come from selling security-holders affiliated with the issuer.
❗ Tier 2 companies must be audited.
Tier 1
Allows a maximum annual offering of $20 million, and no more than $6 million of this may be offered by selling security-holders affiliated with the issuer.
❗ Tier 1 companies’ finances must be reviewed
Reg CF
As a general rule, think of Reg CF as the best option to raise less capital with fewer legal obligations.
Time to market is roughly 3-4 weeks
🚩 The funding group must be incorporated into the US and must primarily do business in the US or Canada.
✅ Companies may raise up to $5 million annually through both accredited and non- accredited investors.
✅ CF offerings must be made available online either through an SEC-registered funding portal or broker-dealer.
Equity Token Offering
Represent Ownership in a business
backed by the stock of the company.
Reserve Asset Token
Real Estate, Gold, etc where the
token is backed by the "reserve"
Debt Token
Operates like traditional debt but on blockchain
no equity or ownership exchange.
What Utility do we want
the Tokens to have? Are any
of these exclusive to STOs
Trade/Secondary Market
Tokens are listed on a Security Token Exchange that operates as a secondary market. The tokens can also be traded OTC where accredited investors can trade directly with token holders.
Dividends
What type of payout or monetary expectation should we set
Events
Some sort of special owners access regardless of the amount of equity that the individual owns.
Early Product Release
Owners could have early access to products weeks or months ahead of the rest of the industry (how does this work with distributors)
Voting
Would we want them to have any voting rights at all, or they are simply along for the ride.