The Explorer is driven by a sense of not quite belonging, likethe Ugly Duckling seeking its own kind. Explorers suffer from an underlying dissatisfaction and restlessness, as if they are constantly seeking something better, but again and again saying “not this” and hitting the road. Developmentally, this archetype helps with the task of finding yoneself. All that outer seeking really is a strategy for exploring ex periences, settings, relationships, and products that resonate with the Explorer’s inner truth. Along the way, Explorers have wonderful ad ventures.
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Explorers are independent minded and curious. They like to try new things, so to gain their loyalty, it is important to provide continual novelty and improvements in products.
The Explorer
Goal: to experience a better, more authentic, more fulfilling life
Greatest fear: getting trapped, conforming, inner emptiness, nonbeing
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Strategy: journey, seek out and experience new things, escape from entrapment and boredom
Trap: aimless wandering, becoming a misfit
Gift: autonomy, ambition, ability to be true to
one’s own soul
Levels of the Explorer
The Call: Alienation, dissatisfaction, restlessness, yearning, boredom
Level One: hitting the open road, going out into nature, exploring the world
Level Two: seeking your own individuality, to individuate, to become fulfilled
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Shadow: being so alienated, you cannot find any way to fit in
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