evidence of industry
culture
1 in 10 children and young people are affected by a mental health problem
70% of young people who experience a mental health problem do not receive the appropriate support
420,000 children a month in England are treated for a mental health problem
10% of children and young people (5-16) have a clinically diagnosable mental health problem
87% of teenagers are on social media
daily screen time averages on 6.5 hours a day for teenagers
category
where would you look to get advice?
posters around school
talking to people
family
friends
teachers
med centre staff
tiktok accounts
independent listener
youtube videos
where would you go to get help
asking people for help
friends
family
school staff
go to med centre / doctors
emailing school counsellors
consumer
what do young people think about mental health?
know that it is incredibly important
most teenagers are aware of what to do if they start to struggle
do they talk about it?
is talked about in a serious way with teachers and other adults
whats the impact of internet / social media / phones etc
normalises certain things that causes low self esteem.
e.g scars, body weight etc
social media causes people to compare weight, looks lives etc with others
brings awareness and is a platform to speak out about topics and be heard
e.g s.a, blm etc
mainly spoken about in a joke-like way around friends
have a walk, cup of tea, bath, relax etc
mental health is very commonly spoken about on tiktok
ways to cope
what certain illnesses look like
how to respect someone else who has an illness
taking the seriousness away from the subject
company
clinical partners website
can be hard to speak to friends
not wanting to 'burden' them with your problems
very approachable
the online test are helpful to understand how you are feeling
not many photos of teenagers
not aimed at them?
online booking instead of over the phone
takes away any embarrassing social interactions that could look like barriers to getting help
an online chat
can take away the barrier of talking to parents about getting help
customer journey
- feeling low / struggling
- asking a friend about these feelings
whether they are normal or could be fixed by taking a step back / relaxing
- using websites and social media to find strategies to cope
via tiktok creators, youtube videos or instagram posts
- still feeling low, googling symptoms
- finding an online test
- understanding that their feelings might be symptoms of anxiety or deppression
- reaching out to a parent who could get in touch with a therapist
channels that address these issues e.g emma chaimberlain
seeing friends' stories
looking at certain influencers who often address these topics e.g kendall jenner
infographics
e.g
colour, not heaps of writing, photos