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Digital Marketing, READ PDF - Coggle Diagram
Digital Marketing
Types of Digital Marketing
Sponsored content
One popular type of sponsored content is influencer marketing. With this type of sponsored content, a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media.
Influencer/celebrity get paid for reviewing the products of the company in their social media account
Online marketplace
an e-commerce site that connects sellers with buyers. It’ s often known as an electronic marketplace and all transactions are managed by the website owner
Companies use online marketplaces to reach customers who want to purchase their products and services
BENEFITS
Reduce marketing costs.
Allows brands to internationalize its business.
A great way for customers to compare prices.
Allow business to function 24/7.
Customers are more likely to purchase from an online marketplace with a wide range of options
create transparency in availability, stock levels, and prices
Pay per click
a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google ' s search engine results pages at a price " per click" of the links you place
Marketing automation
the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually.
E.g. sending newsletter/promotional email
allows brands to
Send and post marketing messages at the right times to the right audiences
Collect and analyze consumer information
Design targeted marketing campaigns
Email marketing
4 types of popular email marketing campaigns
Promotional Emails
a great way to drives sales, signups, and new product offerings for your business and encourage your target to buy a new products
Email Newsletters
provide subscribers with helpful knowledge about your business and products
Acquisition Emails
send attractive offers and informative content to potential customers who have expressed some interest in your products
Retention Emails
sending a message requesting feedback to subscribers. A powerful marketing strategy to keep your hard-won customers
Why Email Marketing?
Drive sales
Boost brand awareness
Generate and nurture leads
Keep customers engaged
Increase customer loyalty and lifetime value
EXAMPLE OF EMAIL MARKETING TOOLS
Mailchimp
Hubspot
GetResponse
Mailjet
Sendinblue
Moosend
EmailOctopus
Omnisend
SendPulse
Sender
Mailerlite
Companies use email marketing as a way of communicating with their audiences.
Email is often used to promote content, discounts and events, as well as to direct people toward the business ' s website.
helps entrepreneurs build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns.
SEO
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business
benefits
free,
passive traffic to your website,
month after month.
The process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines
Search engines are like libraries for the digital age. Instead of storing copies of books, they store copies of web pages
EXAMPLE
Ahrefs Webmaster Tools
Google Search Console
Google Ads Keyword Planner
SimilarWeb
Google Alerts
Exploding Topics
Keyword Surfer
Data Studio
Keyword Hero
Redirect Path
SEOlyzer
Answer The Public
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business
Content Marketing
Types of posting
Live (ig/fb)
Video
Quote
Poster
Image/Multiple Image
Blog posting
Types of lives posting
Review product
Demonstration
Behind the scene
Tips and Trip
Interview
Talk Show
Instruction
Do & Don't
Story telling
Q&A
Forum
Vlog
the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers
Copywriting & content writing
Importance
Elements
AIDCA FORMULA
Why Digital Marketing
Helps to reach larger audience.
Cost-effective.
Measurable:
o Can detect how many view, clicks, likes, shares.
o Website traffic : Can detect how many people visit our business profile
o Facebook insight
What is Digital Marketing
The promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it' s digital marketing
Role of Digital Marketing
Many people use tech device nowadays. So Digital marketing happens online
High possibility than traditional marketing
to whom should entrepreneurs focus?
POTENTIAL CLIENT
(public)
Aim
awareness
gain customer trust
Channels through social media
marketing
Facebook
Instagram
Email Marketing
etc
INVESTOR
Aim
exponentially/scalability
funding for product development
Investor
Government/agencies (ex: PUNB)
Angel Investor (ex: individual or small company)
Venture Capitalist (ex: Cradle Fund, TH Capital)
Crowdfunding (ex: pitchIN)
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