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Client Action, Automation, P2E1 Welcome to Concepts/Creation, P4E1 -…
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What does Lydia look for to determine good client fit on a sales call? (Website POV)
- Value alignment?
- (on site) Look at customer journey and if it's clear
- (on site/on socials) Clarity around offer and audience
Green Flags
- good communicators
- fills out Lydia's questionnaire well (not just 1-2 word answers)
- good and ethical person
Inquiry Questionnaire
- How are you not a jerk (aka how are you actively committed to running an anti-racist business?)
- What do you hope to get out of this call?
- Who is your ideal client?
- How does your offer help your ideal client?
- Checkbox: what does your biz need? (branding, website, collateral)
- what is your brand vibe?
HOW CAN LYDIA BE MORE EFFICIENT? AKA HOW CAN YOU GET THE SAME RESULTS IN LESS TIME OR WITH FEWER RESOURCES?
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Things to share on the sales call
- mood boards you've done for clients
- storyboards and style guides
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