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Examples of methods of promotion - Coggle Diagram
Examples of methods of promotion
Television
Is the most familiar face of advertising. Has a wide reach, and it should be viewed on a "per viewing" basis.
Internet
Its advertising allows precise targeting of market segments (however often they are removed).
New media
Allows precise targeting and help firms to develop 2-way relationship with customers.
This relationship is powerful as it allows firms to tell customers bout products and listen to what customers have to say.
Newspapers
Benefit: target specific audience.
Making advertising attractive to companies looking to reach specific market segments.
Disadvantage: cost and declining newspaper circulation.
They are considered "busy"advertising spaces, because they include lots of adverts, making hard to catch customers attention.
Magazines
Have clear who are their readers, using this to target a specific markets.
Useful for building brand image.
Disadvantage: published infrequently, and they are "busy".
Radio
Advantage: Low cost and ability to target a specific region.
Disadvantage: consumers cannot see the product and that radio adverts are often ignored.
Promotion of goods or services through radio broadcasts, whether in the form of commercials or programming.
Cinema
Used to reach young audience who are difficult to communicate via other media.
Disadvantage: effectiveness depends on the success of the movie industry.
Outdoor
Benefits: possibility of national coverage or regional targeting, the ability of colors and the innovative campaigns.
Message should be short and customers, to recall the information.
Most often to build brand image rather that to give information.
Viral marketing
Involves small-scales publicity stunts targeted directly at key market segments.
The aim is that stunt goes viral.
It's effective at creating customer awareness about a product.
Public realtions (PR)
Involves a business communicating with different stakeholders, often at low or no cost to the business.
May use press relates or press conferences, etc,
Helps to sell whatever product they are promoting the stars.
Sponsorship
Is where a business pays to be associated with a particular event, etc.
Direct mailing
Via email, firms send out promotion fliers.
A lot of information can be included, but often the receivers ignores the mails.
Merchandising
Retailers use a range of tactics (like point-of-sales displays) and free samples to promote and improve sales.