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Interview Protocol - Coggle Diagram
Interview Protocol
Customers' expectation
What is the appropriate weight of chilli sauce that you can accept? (Question 9)
What taste of chilli sauce do you like? (Question 10)
What is the price for a chilli sauce you can accept? (Question 12)
On a scale of 1 to 5, which spiciness can you accept? (Question 13)
Do you ever use Lingham's chilli sauce before? (Question 2)
Yes
If yes, what type of Lingham's chilli sauce do you buy? (Question 3)
What influenced you to buy it? (Question 4)
No
If not, which brand of chilli sauce that you purchase? (Question 5)
Why does it become your choice? (Question 6)
Improvements that Lingham can make
In your opinion, what improvements can Lingham make in the future? (Question 15)
In your opinion, what are the differences between Lingham’s Chilli Sauce and other brands? (Question 14)
Demographic
Can I know about your age and ethnicity? (Question 1)
Customers’ problems
Is there anything that you don't like about the current chilli sauce used? (Question 7)
Packing
What do you think of Lingham's Chilli Sauce packaging? (Question 8)
The factors when selecting a chili sauce
What factors do you consider when selecting a chilli sauce? (Question 11)