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Customer Requirement Document (Lingham's sauce) - Coggle Diagram
Customer Requirement Document (Lingham's sauce)
Introduction
Product name: Lingham's sauce
Since 1908, Lingham's sauces have been claimed to be created with entirely natural ingredients. Lingham's Chilli Sauce was founded in 1908 in Penang, Malaysia, and is presently exported in 27 countries. The all-natural chilli sauce blends an amazing taste of sweet and spicy flavours with only four ingredients. According to the firm, the recipe has remained constant and gives a very distinctive and wonderful flavour.
Objective
To increase the size of the bottle and use plastic bottle as packaging
To vary the type of packaging
To vary the flavors of the sauce
Features
Increase the size of the packaging
Using plastic material as packaging
Lighter packaging bottles
User-friendly packaging
Lightweight packaging
More flavor option
User persona
a) Demographic
Age range
Except children
Gender
Male
Female
Occupation
Student
Working
Marital status
Married
Single
b) Psychographic
Enjoy the joy of spiciness
Love the convenience
Customer survey
In your opinion, what makes this Lingham sauce special and unique?
In your opinion, what is the strategy used by the production of Lingham sauce that make this brand famous abroad?
Has the quality of Lingham products not changed from then to now?
Assumptions
The sauce serves as a balanced flavor, texture and color enhancer in the food that every home should have
Due to Lingham sauce are well-known abroad, its production for the market in Malaysia is limited
Out of scope
Lingham sauce can be available at all grocery stores
All people can enjoy halal, clean, and high quality of Lingham sauce