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Cake Making - Coggle Diagram
Cake Making
Product Features
tiers on cakes
cupcakes
different flavours
Different coloured icing and decoration
Different textures
Has chunks of chocolate in
Different shaped cakes
Square cakes
Round cakes
Tall cakes
Resources
Financial resources
Savings
Loans
Funding
Human resources
Uniform
smart and tidy
hair net needed
logo on it
Staff
Need skills
Training
Need to pay wages
Personal resources
Skills
Selling and marketing skills
Mobile phone
Communicating with customers
Laptop
Sending emails
advertising online
Online banking
Physical resources
Premises
Will be cooked in my kitchen
Equipment
Kitchen is already available
Baking trays, wooden spoons, cupcake cases
Stock
Used to make the products
Fresh and good quality stock
Can buy too much or not enough stock
Target Market
Adults
Wedding cakes
White
Lots of tiers
Flowers
Glitter and shimmer
Simple designs
classy
plain colours
Children
Fun colours
Red
Blue
Green
Pink
Purple
Rainbow
Animals
Dogs, cats
Tigers
Frogs
Fun images
Princesses
Ballons
Pirates
Fun flavours
Chocolate
Vanilla
Strawberry
Red velvet
Salted caramel
Teenagers
Bright colours
Alcohol related cakes e.g. 21st birthday
More simple designs
Fun designs and colours e.g. cars for 17th birthday
Marketing
Good quality advertising
Easy to read
Bright and eye catching
Social media
Instagram
Tiktok
Facebook
Posters on billboards or in busy locations
Unique Selling Point
Different designs
Customisable
Customers can pick how they want the cake to look
Delivery service if needed
Car used to deliver