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Customer Requirement Document Lingham's Chili Sauce - Coggle Diagram
Customer Requirement Document Lingham's Chili Sauce
Introduction
Name: Lingham's Chili Sauce
Description: Since its launch in 1908, the renowned Lingham’s chilli sauce recipe has remained unchanged. Lingham’s continues to be a much loved global brand, that includes 6 delicious flavours and is sold in over 27 countries.
The award winning chilli sauce is made with all natural ingredients and instantly adds a unique combination of sweet and spicy flavours to your recipes.
Goals&Objectives
To produce and provide Malaysian consumers with best and spicy, good quality chili sauce which is suitable to Malaysian tastebuds.
Produce more variety of flavors and packaging
Features
The packaging in different forms besides the one sized bottle
Lingham's chili sauce in different flavor like tomato sauce and double spicy sauce
The weight and size of Lingham's product increased
The level of spiciness increased
Distribution&strategies
Able to fulfill the utility, place, time, form and ownership to the customers.
Enables marketing activities to be aggressive and effective.
Halal Lingham's ketchup guaranteed
Doing effective communication in relation to an offer using the right and proper channels and platforms.
Customer survey
How many percent of the ingredients are natural?
How many branches of Lingham's are there in town?
Which factor would you consider the most significant to least significant when purchasing Lingham's product?
What is the most important factor that leads you to buyin Lingham's product?
User persona
Demographic
Age range
Gender
Male
Female
Type of jobs
Private sector
Government
Student
Marital status
Single
Married
Psychographic
Enjoy the spiciness of Lingham's chili sauce
Love tasting authentic chili sauce
Love consuming natural chili sauce
Focus on the quality of the food rather than economy
Enjoy eating it with meals or as dips
Appreciates an element of exclusivity
User environment
Social
Office
Home
School
Assumptions
Lingham's sauce are exceptionally cheap while still being of exceptional quality. People of all classes can taste it.
The market demand for sourish chili sauce is high and customers can easily buy them from shopping malls , convenience store, and Shopee.
Malaysians like to have chili sauce as their main ingredients in their cooking.
Out of scope
Lingham's chili sauce is readily available in maals and online platforms.
In addition to children, people of any age, occupation, and class can enjoy halal, clean and high-quality Lingham's chili sauce.