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Persona - Coggle Diagram
Persona
Demographic
Age
21 years old and above
Gender
Male
Female
Occupation
Worker
Geographic
Country
Malaysia
State
Perlis, Kedah, Pulai Pinang, Perak, Selangor, Johor, Negeri Sembilan, Melaka, Pahang, Terengganu, Kelantan, Sabah and Sarawak
Region
Eastern region
Central region
Northern region
Sabah
Southern region
Sawarak
Role
Buyer
Influencer
User
Psychographic
Lifestyle
Use in cooking
Use as dressing
Interest
An individual who likes to use sauce in all his cooking
Background
New flavor which is Tomato Sauce will be new production for Lingham's that is what consumer need in looking at age, economic status, packaging, consumer taste and suitable in dressing and cooking.