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FINDING: PRODUCT IDEAS (LINGHAM'S SAUCE) - Coggle Diagram
FINDING: PRODUCT IDEAS (LINGHAM'S SAUCE)
Product ideas that have been mentioned:
Spicy Chili Korean Sauce
Ketchup / Mild Sauce
Kimchi Flavor Sauce
Ghostpepper Flavor Sauce
Objective
Use as a dipping sauce
Use as basic ingredient products for cooking
Target Customer.
Kids
People who did not eat spicy food.
Parents
Packaging
Made with plastic
Consumer can easily recognize the flavor
Bigger graphic of the tomatoes
From the ideas mentioned I chose TOMATO KETCHUP for product development. The reason are:
Meeting customers' desires
Kids friendly
New variety of Lingham
Innovative