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Thematic Analysis Lingham's - Coggle Diagram
Thematic Analysis Lingham's
Favorite sauce brand
Maggi
Lady's choice
Favorite branded sauce
Chilli sauce
Chili Mayo
Thousands islands
Black Pepper sauce
Favourite local flavours
Sambal
Acar
chlli sauce
Curry
Satay
Suggested sauce flavors
Local chilli sauce
sambal
sweet and sour sauce
satay sauce
Reason to choose sauce brand
better taste
tastes closer to local
seen other people buy it
more spicy
clear flavor from packaging
Improvement suggested for current sauce
make sauce more local taste
better bottle cap
bundle deals
Malaysian dish eaten the most
Nasi Kandar
Noodles
keropok lekor
Reasons for not buying Lingham's sauce
Never heard of it
heard of it but do not want to take risk to try
tastes sweet and less spicy
Geographic location of interview
Sabah
Penang
Johor
Race of interviewees (Malay, Chinese, Indian)
Age of interviewees (20, 22, 23 years old)