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Lingham's - Coggle Diagram
Lingham's
Product idea
Target Audience
Busy consumers/Students/
Name: VEGE ACAR
Flavor
mixed vegetables
Taste
Sour and spicy
Benefits
healthy sauce option
saves consumers time
Traditional acar taste
Ingredients
.
cucumber
cabbage
carrots
long beans
pineapple
roasted peanuts
white sesame
salt
white vinegar
sugar
oil
dried chillies
shallots
coriander seeds
fresh tumeric
galangal
belacan
Size and shape
300g, small pickle jar
packaging Appearance
a small pickle jar wth attached lid to give vibes of homemade acar
Texture
texture of sauce with small vegetables pieces
Persona
Age Range
18 - 55 years old
Role
Consumers who like to save time and effort
Goal
Consumes acar as a replacement of homemade acar
Background
University student who live alone
bachelors
Busy consumers who cook for themselves or family
Attitude
Makes sure to provide high quality meal even with busy schedule
Willingness to try new products
Care about quality of sauce and flavour
Behavior
always wants a healthy and high quality food taste by adding side dishes
people who care to have the local taste
consumers who seek convince and time saving
Lifestyle
Busy or lazy people who do not have time to make acar at home
people who usually make food for themselves or their families