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Persona - Coggle Diagram
Persona
Demographic
Age
Generation z
Generation Y
Gender
Female
Male
Occupation
Students
Workers
Marital status
Single
Married
Psychographic
Lifestyle
People who lives alone
People who lives with family
Social Status
Lower and middle income customer that wants to try Lingham's sauce with a lower price
Attitude
Person who are clumsy that always break the bottle of sauce
Person who dont like to waste money
Role
User
Buyer
Influencer
Geographic
Country
Malaysia
Region
Sarawak
Sabah
Southern Region
Northen Region
Central Region
East Coast