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THEMATIC ANALYSIS (LINGHAM'S SAUCE), Have you heard about Lingham'…
THEMATIC ANALYSIS
(LINGHAM'S SAUCE)
100% of the consumers agreed that they have heard about Lingham's Sauce.
How long have you been consuming Lingham's Sauces?
33.33% of the consumer have been consuming for at least more than 10 years.
66.67% of the consumers have been consuming for at least more than 1 years.
How often did you purchase Lingham's Sauces?
66.67% of the consumers purchased the Lingham's Sauces for at least once for every two months.
33.33% of the consumer purchased the Lingham's Sauces for at least once every 4-5 months.
Do you make comparisons between Lingham's Sauces and other brands in terms of price, taste and flavor?
66.67% of the consumers make comparisons between other brands and one of them is comparing in terms of the taste.
33.33% of the consumer did not make comparisons between other brands.
As a consumer, how can Lingham's Sauces improve their products to meet your expectations or needs? Please suggest.
33.33% of the consumer suggested that Lingham should decrease the smell of their garlic sauce.
33.33% of the consumer suggested that Lingham should variety their products, like ketchup and soy sauce.
33.33% of the consumer suggested that Lingham should provide their sauces in bigger size of bottles.
What may influence you to choose this product compared to otther competitors' brand?
66.67% of the consumers chose Lingham's Sauces because of the taste of their product.
33.33% of the consumer chose Lingham's Sauces because of the hot flavor of their product
What do you think Lingham should do to improve their market in order to not be left behind by its competitor?
66.67% of consumers mentioned that Lingham should do more advertising and marketing.
33.33% of the consumer mentioned that Lingham should change the bottle/packaging design.
What type of sauces would you like Lingham to add in its range of sauces line? Is there any sauces that you do not prefer in its current sauces line?
Spicy Chili Korean Sauce
Ketchup / Mild Sauce
Ghostpepper Flavor
Kimchi Flavor
Is there any products that you believe could replace this Lingham's products? If yes, please state the products' brands.
33.33% of the consumer believe that Life and Kimball's Sauces could replace Lingham's Sauce.
66.67 of the consumers believe no one could replace Lingham's Sauces because they are fine on their own.
If Lingham comes out with a new product, will the new products be liked by consumers?
100% of the consumers think yes.
Have you heard about Lingham's Sauces before?