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Key Companies - Coggle Diagram
Key Companies
Apple
1) Ethos: Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people," Gobe said. * The company has a unique visual and verbal vocabulary, expressed in product design and advertising
2) Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The Company's products include iPhone, Mac, iPad, and Wearables, Home and Accessories. iPhone is the Company's line of smartphones based on its iOS operating system.
3) More than being flashy or eye-catching, Apple designed its products to look clean, simple and straightforward. Visual simplicity is being practiced by Apple, and this is apparent in the design of its iPhones and iPads. They look clean, the interfaces are free from clutter, and the fonts are elegant and clean as well.
4) More than being flashy or eye-catching, Apple designed its products to look clean, simple and straightforward. Visual simplicity is being practiced by Apple, and this is apparent in the design of its iPhones and iPads. They look clean, the interfaces are free from clutter, and the fonts are elegant and clean as well.
5) Unparalleled experience. Products by Apple appeal to buyers in ways that very few products can. Ahead of their competitors by miles in terms of software and hardware, the features and aesthetics continue to charm the company's customers for years.
Positive
Apple's Global Impact.
They're Building Massive Clean Energy Projects in China.
Leading The Way With Green Bonds.
Getting Away From Conflict Minerals.
India, China, and Robots That Recycle, Oh My!
Negatives
Criticism of Apple includes allegations of unethical business practices such as anti-competitive behavior, rash litigation, dubious tax tactics, the use of sweatshop labor, misleading warranties and insufficient data security, and concerns about environmental destruction.
Under Armour
1) Under Armour's mission is TO MAKE ALL ATHLETES BETTER THROUGH PASSION, DESIGN AND THE RELENTLESS PURSUIT OF INNOVATION.
2) Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear.
4) Most well known for their innovative Moisture Transport System, Under Armour apparel works for pull sweat and moisture from your body as you work, and pass it through the material where it quickly and easily evaporates. The endgame? You and your clothes stay dry even when you sweat.
5) Kevin Plank started Under Armour in his grandmother's basement; 23 years later, he hands over the reins. Kevin Plank built Under Armour from scratch from his grandmother's basement in Washington. Its first full year in business, in 1996, Under Armour did $17,000 in sales. Last year, it did $5.2 billion
3)Under Armour has been perceived as an extremely masculine brand, with most women viewing it as being male-centric. Under Armour's approach to female apparel was always kind of an afterthought, where products were simply adapted from men's apparel and made to look slightly more appealing to female