Product Idea and Persona (Lingham)

New Product Idea

Benefits

Ingredient

Taste

Packaging

Flavor

Price

Name

Target Audience

Persona

Housewives

Young Adults - Adults

Young Adults - Adults (Malaysian's favors on spicy taste and TomYum to be one of the most favorite flavors among them)

Housewives (Able to enhance the flavor of their favorite home-cooked recipe right away)

Lingham's Hot & Spicy TomYum Sauce

Combination of savory and sour TomYum taste

Spiciness with the numb

Hot and sour

Savoury

TomYum - effective in dealing with cough and digestive problems

RM4.50

Suits the taste of Malaysian's bud that satisfy their need for spicy condiments

Cost-effective

TomYum - onion, lemongrass, yorch ginger, garlic, kaffir lime leaves, turmeric, tamarind

Lingham's original ingredients - Red chilli, sugar, vinegar and salt.

Contains no preservatives, colouring matter, artificial flavours or bulking material

Remain the yellow iconic traditional packaging of Lingham

100% Recycled Plastic Bottle - Environmental-friendly, cost-effective and easy to handle compared to glass bottled.

Squeeze Cap Bottle Tip - able to have precise control of the contents within your squeeze bottle

Nutrition

Salt - 0.1g / portion

Sugar - 2g / portion

Protein - 0.1g / portion

Carbs - 11g / portion

Calories - 20kcal / portion

Fat - less than 0.1g / portion

Background

Attitude

Goal

Behavior

Role

Lifestyle

Age Range

Background

Attitude

Goal

Behavior

Role

Lifestyle

Age Range

Age 15-40

Age 25-60

Buyer who wish to have a flavor that suits their spicy condiments.

Affordable price, satisfy the condiment that adds spice and flavor to anything.

School/College Students

Demanding and Anticipating

Variety-Seeking Behavior (Seeking for variety of chili sauce to satisfy taste buds)

Wish to have a healthier diet and low calories foods due to hectic schedules.

Buyer who wish to have unique chilli sauce to create some amazing dishes.

Working Adults

Married

Demanding and Anticipating

Variety-Seeking Behavior (Seeking for genuinely unique, adaptable, tasty, and can be used in a variety of cooking methods and cuisines)

Seeking for variety of uniqueness.

Seeking for quick and easy recipes due to busy schedules.

Taking care of family and own diet.

Value for money, seeking for good quality and worth the money paid.

Wish to create a unique recipes for family.

Low in calories, sugar and salt

Family-based

Value for money perspective, seeking for all-time favorites adding huge flavors to various dishes and recipes.

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Halal - suitable for every ethnicity in Malaysia