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Product Idea and Persona (Lingham) - Coggle Diagram
Product Idea and Persona (Lingham)
New Product Idea
Benefits
TomYum - effective in dealing with cough and digestive problems
Suits the taste of Malaysian's bud that satisfy their need for spicy condiments
Cost-effective
Contains no preservatives, colouring matter, artificial flavours or bulking material
Low in calories, sugar and salt
Halal - suitable for every ethnicity in Malaysia
Ingredient
TomYum - onion, lemongrass, yorch ginger, garlic, kaffir lime leaves, turmeric, tamarind
Lingham's original ingredients - Red chilli, sugar, vinegar and salt.
Taste
Spiciness with the numb
Hot and sour
Savoury
Packaging
Remain the yellow iconic traditional packaging of Lingham
100% Recycled Plastic Bottle - Environmental-friendly, cost-effective and easy to handle compared to glass bottled.
Squeeze Cap Bottle Tip - able to have precise control of the contents within your squeeze bottle
Flavor
Combination of savory and sour TomYum taste
Price
RM4.50
Name
Lingham's Hot & Spicy TomYum Sauce
Target Audience
Young Adults - Adults (Malaysian's favors on spicy taste and TomYum to be one of the most favorite flavors among them)
Housewives (Able to enhance the flavor of their favorite home-cooked recipe right away)
Nutrition
Salt - 0.1g / portion
Sugar - 2g / portion
Protein - 0.1g / portion
Carbs - 11g / portion
Calories - 20kcal / portion
Fat - less than 0.1g / portion
Persona
Housewives
Background
Married
Family-based
Attitude
Demanding and Anticipating
Goal
Value for money perspective, seeking for all-time favorites adding huge flavors to various dishes and recipes.
Behavior
Variety-Seeking Behavior
(Seeking for genuinely unique, adaptable, tasty, and can be used in a variety of cooking methods and cuisines)
Role
Buyer who wish to have unique chilli sauce to create some amazing dishes.
Lifestyle
Taking care of family and own diet.
Value for money, seeking for good quality and worth the money paid.
Wish to create a unique recipes for family.
Age Range
Age 25-60
Young Adults - Adults
Background
School/College Students
Working Adults
Attitude
Demanding and Anticipating
Goal
Affordable price, satisfy the condiment that adds spice and flavor to anything.
Behavior
Variety-Seeking Behavior
(Seeking for variety of chili sauce to satisfy taste buds)
Role
Buyer who wish to have a flavor that suits their spicy condiments.
Lifestyle
Wish to have a healthier diet and low calories foods due to hectic schedules.
Seeking for variety of uniqueness.
Seeking for quick and easy recipes due to busy schedules.
Age Range
Age 15-40
New Product Sketch
