Product Idea and Persona (Lingham)
New Product Idea
Benefits
Ingredient
Taste
Packaging
Flavor
Price
Name
Target Audience
Persona
Housewives
Young Adults - Adults
Young Adults - Adults (Malaysian's favors on spicy taste and TomYum to be one of the most favorite flavors among them)
Housewives (Able to enhance the flavor of their favorite home-cooked recipe right away)
Lingham's Hot & Spicy TomYum Sauce
Combination of savory and sour TomYum taste
Spiciness with the numb
Hot and sour
Savoury
TomYum - effective in dealing with cough and digestive problems
RM4.50
Suits the taste of Malaysian's bud that satisfy their need for spicy condiments
Cost-effective
TomYum - onion, lemongrass, yorch ginger, garlic, kaffir lime leaves, turmeric, tamarind
Lingham's original ingredients - Red chilli, sugar, vinegar and salt.
Contains no preservatives, colouring matter, artificial flavours or bulking material
Remain the yellow iconic traditional packaging of Lingham
100% Recycled Plastic Bottle - Environmental-friendly, cost-effective and easy to handle compared to glass bottled.
Squeeze Cap Bottle Tip - able to have precise control of the contents within your squeeze bottle
Nutrition
Salt - 0.1g / portion
Sugar - 2g / portion
Protein - 0.1g / portion
Carbs - 11g / portion
Calories - 20kcal / portion
Fat - less than 0.1g / portion
Background
Attitude
Goal
Behavior
Role
Lifestyle
Age Range
Background
Attitude
Goal
Behavior
Role
Lifestyle
Age Range
Age 15-40
Age 25-60
Buyer who wish to have a flavor that suits their spicy condiments.
Affordable price, satisfy the condiment that adds spice and flavor to anything.
School/College Students
Demanding and Anticipating
Variety-Seeking Behavior (Seeking for variety of chili sauce to satisfy taste buds)
Wish to have a healthier diet and low calories foods due to hectic schedules.
Buyer who wish to have unique chilli sauce to create some amazing dishes.
Working Adults
Married
Demanding and Anticipating
Variety-Seeking Behavior (Seeking for genuinely unique, adaptable, tasty, and can be used in a variety of cooking methods and cuisines)
Seeking for variety of uniqueness.
Seeking for quick and easy recipes due to busy schedules.
Taking care of family and own diet.
Value for money, seeking for good quality and worth the money paid.
Wish to create a unique recipes for family.
Low in calories, sugar and salt
Family-based
Value for money perspective, seeking for all-time favorites adding huge flavors to various dishes and recipes.
New Product Sketch
Halal - suitable for every ethnicity in Malaysia