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PERSONA - Coggle Diagram
PERSONA
Demographic
Gender
Male
Female
Age
20 - 30 years old
31 years & above
Occupation
Students
Workers
Marital Status
Single
Married
Psychographic
Interests
Indiviual who love "easy-going" product
Individual looking for unique taste & texture
Lifestyle
The desire to try new flavours
Personality
Individual tends to accept new products or idea from the brand
Attitudes
Individuals who like to travel and like to buy things that are easy to carry
Geographic
State
All states in Malaysia
Density
Urban Areas
Suburban Areas
Distance
Near to residential area
Role
User
Buyer
Influencer