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Thematic Analysis Lingham ( Consumer ) - Coggle Diagram
Thematic Analysis Lingham ( Consumer )
Frequency of Buying Lingham products
Once a week
Rarely
1 month and half
Expectation
The sauce should be available at any store
Produce more sauce's flavour
Make various of sizes bottle
Doing well because rare label
Family preferences
Should state the halal logo clearly
:
Replacement of Lingham
Life chilli sauces.
Will stick to Lingham's sauce
Jalen's sauce
Kimball's sauce
Comparison between Competitor and Lingham
Yes
Flavour
Packaging
Taste
Size
Price
No
Potential Improvement of Lingham
Design
Label
Types of bottle
State the halal logo clearly ( Some of customers confused whether it is halal or not )
Impression of Lingham
Colour of packaging
Reasonable Price
Sauces ( Lingham's Original chilli sauces, Lingham's Extra hot chilli sauces,Lingham's Garlic chilli sauces )
Affordable to customers
Healthy ingredients
Rare packaging
What to be added in product line
Korean sauce
Black pepper sauce
Change how the way the sauces is packed ( because easily to be fragile )
Various size of Lingham's bottle
Factors that influence to purchase Lingham
Exclusive and unique packaging
The interesting label
Family influences
Lingham's packaging changes production for awareness
Yes
2 respondent
No
1 respondent
Preference of Lingham
Like
Do not like