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Thematic Analysis - Coggle Diagram
Thematic Analysis
Potential Improvement for Lingham’s Chilli Sauce product
Do more type of size for bottle sauce
Maintain a taste and price
Doing more attractive packaging
Modifications in labelling
Potential grow of Lingham’s Chilli Sauce products
Do more advertisement
Availability of the products in more store
Do something unique
Introduce products that suits consumer criteria
Frequency of buying Lingham’s Chilli Sauce products
3 weeks once
Once a month
Twice a month
Values and assumption of choosing Lingham's Chilli Sauce
Affordable price
Different taste of product
Can use for daily cooking
Types of Lingham’s Chilli Sauce products
Lingham's Extra Hot Chilli Sauce
Lingham's Thai Chilli Sauce
Lingham's Garlic Chili Sauce
Impression Lingham’s Chilli Sauce products
Can fit with every product
Can use for daily cooking
Taste
Consumer expectation
Produce varieties and more flavour of sauces.
Taste
Flavours to be added in product line
More choices
Taste likes Indian sauces
Comparison between Lingham’s Chilli Sauce and competitors
Yes
Flavour
Price