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Lingham Problem Validation, Aisya Najwa Syakila, A20BS0186, SBSF2123 02 -…
Lingham Problem Validation
Problem
Lingham sells more overseas rather than Malaysia
Lingham product doesn't include on top 10 Malaysia most choosen product for sauce
Their palate is not quite match with the malaysian people
Malaysian is not familiar with Lingham's product (it is an underated product)
The acceptance is differs from one market to another
The packaging is not appealing enough.
Solution
Because they identical with sour and sweet flavour so Lingham needs to create a new variant that match with Malaysian taste
Create a new packaging that is simple but authentic to attract costumer in today's era
Reach a new target customer by creating a vegan-friendly self-branding and inventing vegan-based products to attract vegan customers
Create a sachet size of Lingham sauce in collaboration with fast food restaurants so that people will notice.
Target Audience
Europians & Americans
Malaysian consumer
People who do not enjoy spicy foods
For people who likes dipping sauce
Costumer who likes old style taste
Costumer who likes vintage style packaging
Why need it?
To boost food appetite
For dipping sauce
Additional purpose for cooking ingredients
Produce aroma in food
Enhance the visual appeal of food
Brand
ABC
Kewpie
Substitute
Soy sauce
Traditional sambal
Aisya Najwa Syakila
A20BS0186
SBSF2123 02