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Chapter 14, 5 things I learned: the product and development in a…

- - - - reputation of producer:
        -buyers past experience
        -package
        
        image created by advertising:
        -internet access
        -convenience
        
        value: good quality at a fair price
        
        distributed product development: handing off various parts of your innovation process
        
        total product offer: everything that consumers evaluate when deciding whether to buy something
        
        product mix: combination of product lines offered by a manufacturer
- - - - industrial goods: products used in production of other products. sometimes called business goods or B2B goods.
- - - - product screening
        
        product analysis
        
        development (including building prototypes)
        
        testing
        
        commercialization (bringing the product to the market)
- - - - building traffic
        
        achieving grater market share
        
        creating an image
        
        furthering social objectives