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Mind Map Chapter #14 - Coggle Diagram
Mind Map Chapter #14
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Product lines
The collection of products that are physically similar or target the same market. They are frequently up against similar opposition. There may be multiple competing brands in a single product range
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Product diferentiation
The process of creating actual or perceived product differences Because actual product differences can be minor, marketers must employ a creative mix of branding, price, promotion, and packaging to create a distinct and appealing image.
Industrial Goods
products that are utilized in the manufacture of other products They're sold to other businesses on a business to business basis.
Branding
name, symbol, or design that identifies and distinguishes the goods or services of one vendor or group of sellers from those of competitors.