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Steinway & Sons, Piano Market, Selmer - Coggle Diagram
Steinway & Sons
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$100MN
Critics: extraordinary number, not rational
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1994 - 84% of Stien and boston pianos sold via independent dealers.
15 largest dealers = 28% unit sales
Ideal Customer:
Age 45
Income: $100,000 +
Interest: Serious
Competition
- Baldwin: Location USA. Type: Large
high quality grand piano. 1994 - Rev = $122mn, 700 dealers. Long range of products
- Yamaha: Japan, Rev = $1bn (1994), largest producer of piano.
Mass and hand - crafted piano.
Copied Stein, marketed it to musicians, music schools, same supplier as SS, vertical integration, automated process, workers limited discretion.
- Kawai - japan, Good vertical and small grand pianos.
- B & Fazioli: Italy, Handcrafted, small volumes but top quality grand pianos.
Piano Market
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Trends
- Drop in global sales & USA
(Reason 1. Cyclic, 2. rise of computers, 3. Low Priced electric Keyboards)
Global recission
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New Markets: Japan, South Korea, China
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used Market: Second hand dealer, trade in, passed on in generation. 2nd hand good quality 20 yr old SS sold at 75% price of new SS.
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