James is a recent graduate of a leading university in the US. James is a graduate of Marketing and Advertisement. After graduation, James did not know what job was eligible for him to apply for. Many of the vacancies that James had applied for, however, his application was rejected on the grounds that James had no work experience. One day, James wants to buy an electrical appliance which is a rice cooker for his mother. He visited an online shopping site. There are many online shopping sites however, only one of the online shopping sites attracted James ’interest namely Amazon as they won the E-Commerce-Security & Safety trophy at the Middle East Technology Excellence Awards. After gaining confidence that the rice cooker was safe, James was even interested in applying for a position at Amazon. James has done some research on Amazon. James found that Amazon is one of the organizations that provides job opportunities to college graduates and Amazon was also named the winner of LinkedIn Most Popular Jobs and Companies for U.S. College Grads, 2018. After a few weeks of James applying for a position at Amazon, James was called in for an interview for the position . Amazon is interested in giving one of the positions in the marketing department. James broke this news to his classmates about Amazon giving graduates a great opportunity. And they were even interested in applying for a position on Amazon.