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Chapter 17: Interview, provide opportunity to explore topics in depth,…
Chapter 17: Interview
Definition: a purposeful conversation in which one person asks prepared questions (interviewer) and another answers them (interviewee).
Categories of interview
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In-depth interview
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Can elicit rich, detailed material that can be used in analysis
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Disadvantages
- expensive and time-consuming
Structured interview
Interview is required to use the same interview sequence to avoid biases that may results from inconsistent interviewing practices
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Interview process
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Recording the response
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Record responses immediately as they are being stated; may record certain key phrases or quotes verbatim
Opening remarks
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6. Use questionnaire carefully, but informally- refer the instrument occasionally, using eye contact and a confident manner to set the tone for the interview and help respondent get comfortable
4. Explaining the study - Having one or two sentence description of the study memorized and assuring the respondent that you're interviewing confidentially, and that their participation is voluntary
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3. Introduction - State your name and the name of the organization you represent and show the identification badge and letter that introduces you
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2. Doorstep technique - Smile and briefly state the reason why you are there and suggest what you would like the respondent to do
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1. Gaining entry- Interviewer needs to dress professionally and in a manner that will be comfortable to the respondent
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- provide opportunity to explore topics in depth
- afford ability to experience the affective as well as cognitive aspects of responses
- need highly-trained interviewers
- volume of information too large
- need more time to analyze the data and understand the findings
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