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Chapter 16: Questionnaire Survey, LIEW YIN WEN (75437) - Coggle Diagram
Chapter 16: Questionnaire Survey
Definition:
predetermined set of questions designed to capture data from respondents
Methods of administering survey questions
In person
requires face-to-face contact with respondents
Over the telephone
(personal interviewing which is used to obtain information quickly)
Through the mail (post)
involves mailing questionnaire to predetermined respondents with a cover letter
Electronic
(administered via the intranet or internet through the use of email)
Questionnaire design
everybody should understand the the question in the same manner
each question should deal with only one dimension or aspect
no unrealistic demand should be made on the respondents' know-how, memory and willingness to respond
no escape route in the question
questions must be asked in simple and concise language
questions should be formulated in polite and soft language
layout of questionnaire should look neat and tidy
re-check the questionnaire and pre-test
only sufficient items should be included to cover all important aspects of inquiry
Validity and Reliability
At least one other person should read the questionnaire thoroughly before it is finalized, which would reflect an independent point of view
Considerations aspects of questionnaire content
The ability of the respondents to answer accurately
The ability of the question to produce the data required
The willingness of the respondents to answer accurately
The impacts of external events
Advantages of questionnaire survey
Can cover a large number of samples
Convenient for respondents to complete at their own speed or at their own time
Not affected by the skill and bias of the researcher in implementation
Standardized answer make researcher simple to compile data
Relatively inexpensive if the respondents are scattered in one specific area
Questionnaire piloting
to ensure that the expectations of the researcher in terms of the information that will be obtained from the questionnaire are met
Layouts of questionnaire
Clear instructions
Rubric for response
Title
Acknowledgement of gratitude
Questionnaire administration
Idenetify the population and sample of study
Identify the specific characteristics researcher want to use for sample
Identify the key personnel to help
Set the appointment day
LIEW YIN WEN (75437)